Yes, that's a real ribbon looped around this super-fun holiday photo card! Striped in a red candycane pattern, the ribbon adds nice texture and depth to this card, which appropriately announces, "OH WHAT FUN." You add your personal message below, in the ink color of your choice (White is shown), and choose your favorite horizontally-oriented snapshot to display (color or black/white is fine). Then just slip the card into the white wallet-flap envelope accompanying your order. And if you need a final touch of festivity, upgrade the envelopes with an optional liner, such as the bright Grenadine red shown here. Half the fun is in opening the envelope to see what that bump could be! Your photo will be printed on high-quality, heavy paper with a non-glossy, premium matte finish. Price includes blank white envelopes.